Privacy Policy

Last updated: April 16, 2025

1. Introduction

As part of its activities, La Démesure may collect and process personal data relating to visitors of its website https://web.lademesure.net.

The purpose of this privacy policy is to provide clear, understandable, and accessible information on how your data is collected, used, stored, and protected.


2. Fair and Transparent Data Collection

La Démesure is committed to collecting personal data in a fair and transparent manner. You are systematically informed of the purpose of data collection at the time your data is collected. No data is collected without your knowledge.


3. Lawful and Proportionate Use of Your Data

The data we collect is used for specific, legitimate, and clearly defined purposes. We only collect data that is strictly necessary for these purposes. It is stored securely, kept up to date if needed, and deleted when no longer required.


4. Personal Data Processed

La Démesure may process the following data: your first and last name, email address, IP address, as well as any data you voluntarily submit through our contact form or while browsing the site.


5. Purposes and Legal Bases for Processing

The data you provide is used to respond to your inquiries via the contact form (based on your consent), to improve your experience on our website, to analyze website traffic, and to share updates and services offered by La Démesure (based on our legitimate interest).


6. Recipients of Your Data

The personal data collected is exclusively intended for the internal teams at La Démesure (communications, marketing, technical support) and our service providers (hosting, analytics tools). Some data may also be transmitted to third-party platforms such as Google, Instagram, Facebook, or LinkedIn for integration purposes.


7. Data Transfers Outside the European Union

In some cases, especially when using third-party services such as Google or Facebook, your data may be transferred outside the European Union. These transfers are governed by standard contractual clauses that comply with European Commission requirements to ensure adequate data protection.


8. Data Retention Periods

Data is retained only for the time strictly necessary for the purposes for which it was collected.

  • Contact form data is retained for up to three years from the date of the last interaction.

  • Analytics data is retained for 25 months.

  • Cookies are stored for a maximum of 13 months.

  • Consent relating to cookies is stored for 6 months.


9. Data Security

La Démesure implements appropriate technical and organizational measures to ensure the security and confidentiality of your personal data, and to prevent any unauthorized access, loss, or alteration.


10. Subcontracting

When La Démesure works with third-party providers, we ensure that they offer sufficient guarantees regarding data security and confidentiality. All subcontracting relationships are governed by contracts that ensure compliance with data protection requirements.


11. Cookies

This website uses cookies to enhance user experience and to perform traffic analysis. For more information, please consult our dedicated cookie policy.


12. Your Rights

In accordance with applicable regulations, you have the following rights regarding your personal data:

the right of access, rectification, erasure, restriction of processing, objection, data portability, withdrawal of consent at any time, the right to lodge a complaint with a supervisory authority, and the right to set post-mortem instructions regarding your data.


13. Exercising Your Rights

You can exercise your rights at any time by contacting us at: contact@lademesure.net

or by mail at:

La Démesure – 43 rue du Faubourg Montmartre, 75009 Paris, France.

A proof of identity may be requested to ensure the security of your data.


14. Policy Updates

This privacy policy may be updated from time to time. We encourage you to review it regularly to stay informed of any changes.